Ultimately your success on the internet will boil down to the links that you build. If you can turn yourself into a link ninja you will have built a solid foundation for your future success on the net. The most common type of link building has been well documented on almost every SEO related site on the net. Though not the most effective techniques we could employ they can certainly gain results and depending on the niche you are working in they can be all you will need to dominate that market. Sadly the niches that can be easily dominated are getting harder to find and even when you do find one, you can be sure that there is a posse of other marketers hot on your heels and it won’t be long before things start to get crowded in that space.
If we keep targeting the easy niches where an exact match domain and a handful of links will get us results, we may see results quickly but in most circumstances the ability to grow and build these sites out can be limited, If you have levi501jeans.com there isn’t really anywhere you can go after you have hit the top spot. It might not be too difficult to get there but where can you go from there and there is only so many searches each month that you can go after and stay relevant. Taking this option also limits what you can learn and what you expose yourself to, one of the great things about the web is that it is constantly evolving, if we do not evolve with it we will wake up one day and find that our tactics are out dated and we have been left behind, this usually happens after a Google update.
The other side of the coin is to throw yourself in at the deep end and tackle a niche that is well developed with tough competition. If you take this option be prepared for a long slow process that can takes years for you to get to where you want to be. To compete in these crowded niches you will need to do more than just directory submissions and blog commenting you will need to develop and test your own link building tactics that will move your link building efforts up a notch. You will also need to learn new tactics and strategies not just on link building but every aspect of online marketing. It may sound daunting to begin with but this is the way of the web, you need to be one step ahead of your competition, if your competitors are garnering links that are helping them to reach the top you need to do the same.
There is no right and wrong way to develop not just a site but also a living from the internet, each tactic can work equally well depending on the circumstances you find yourself in. Knowing the industry you are in and what can work best is the real key to deciding which tactic to use. In many circumstances combining both of these methods can work well. By developing a keyword targeted site you can get a foot hold in the niche while also testing the potential held within it, if you decide to push further into this niche you can develop a site with a broader reach and then use the smaller keyword sites to feed traffic and page rank into your main site. These tactics take time and a lot of effort to develop but if you can stick with it and have faith in your own ability you will be rewarded for your efforts.