Google remains the undisputed search king, and advertising on its network can funnel an enormous amount of traffic to your site to help your business grow. As a leader in its industry, Google has also set up strict standards for advertisers to maintain the integrity of its network to keep its #1 position.
Unfortunately, if you violate any of these standards — even accidentally — your account can be permanently suspended. The worst part is that there are so many reasons why you can have your account suspended that it can be difficult to make sure you are following all the rules and staying out of trouble.
Here are some of the most common reasons why you could have your Google AdWords account suspended:
Keywords that use in your ad campaigns have to have relevance for your site. In addition, the more competitive the keyword, the higher quality your site must have in order to display ads for that keyword. If you have a low-quality site, chances are your keywords will not have high relevance and that you will have to pay much more for your ads.
There is a long list of sites that are not allowed to be advertised on Google, including those that have adult or illegal content. However, standards for what is not allowed are often more subjective.
Google prioritizes quality content, so sites that don’t appear to offer something of value for readers will quickly be banned. This can include sites that are created solely for lead generation, those that are designed simply for sales, and those that make misleading claims. Unfortunately, that means that almost all affiliate sites will run into trouble on Google.
The URL that you show in your ad must be the URL where searchers will be taken when they click on your ad. You cannot show one URL in your ad but direct users to another URL. You also cannot use practices like redirecting or cloaking to get around this rule. Google will find out, and your account will be banned.
There are a number of ways to violate Google’s policies, including not paying for ads (this seems obvious), continually resubmitting ads that have been disapproved, using vouchers that have been purchased or traded, or trying to run multiple ad campaigns for the same site. While some of these may seem like minor violations, Google will suspend your site over them (even if you didn’t know that these actions were against the rules).
There are so many ways that your Google AdWords account can be flagged and suspended that it’s important to take the time to learn the rules and follow them. Once your account gets suspended, it can be very difficult, if not impossible, to get it restored. Though there are other ways to advertise your site online, Google is still the #1 search referrer, and it is still one of the best places to advertise your site. Be careful with your account and don’t miss out on the opportunity to advertise with Google.
Have you ever had a Google AdWords account suspended? Tell us about your experiences in the comments!