As you all know, traffic is the most important thing for every blog. All the income, following, fame and brand you get are directly or indirectly related to traffic of the blog. But traffic in the sense doesn’t mean to get a click bombs daily; instead you should have a good number of loyal audience. How do you think bloggers become professionals, it’s the following in the audience and the readership that decides a blog’s future.
So have you been worrying about the readership on your blog? Not to worry, you might have ignored some simple things. Actually the concept of putting this idea on pen came from my friend who had eaten my brain completely last night. He is pretty good at SEO tactics but still the bounce rate of his blog was never down. I explained him in all possible ways but nothing got into his ear. He is a good reader actually and so he had forced me to write a post on this topic so that he can easily come to an idea. Here I go,
Have An Attractive Design
Even if you have great content, I doubt if people show any interest in reading your blog if you’ve been using a bad design. The primary thing that attracts a reader is the blog colors and design. If the design has a less importance, how do you think StudioPress is making more than $4000 daily just from its themes? Come on, ask yourself. Do you like to read on a blog that has very poor design or probably no design at all?
Sometimes (or mostly), the best way to make the readers stick to your post is to tell them stories. I’m not asking you to turn your professional blog into a storybook. But there’s nothing wrong with adding some personality into the content. As far as concerned with my blogs’ audience, they love to read when I add something about me- my life, my girlfriend and you know. You can also write fake stories sometimes, they are not going to investigate about the article, are they?
Starting with an awesome introduction is also an important thing that can make the visitor read your entire article. Write relevant and interactive lines at the beginning.
Using headings in the article is the best way to increase readership on the blog. A heading can convey the same message which a whole paragraph does. Headings inside a post looks just like these which I’ve used here. Personally, I don’t even like to read any article which has no headings in it and when I see headings, I just go through the headings and like most of the other readers, I ignore the real content. I actually doubt, how many of you are actually reading this line?
Shortening Isn’t Enough
You might have seen a lot of expert blog writers that using short paragraphs can increase the readership on your blog. But shortening the paragraphs isn’t quite enough. Unless you use simple language and easy-to-understand sentence formations, the size of the paragraphs is not going to matter. So always use simple language in your blog posts. You might hold a masters in English literature, but let the people understand at ease.
Images Are Free, Anyways
We have a very huge database of images available on the internet. Instead of making your post look so boring, add some attractive and relevant images inside the content. You can also follow your own style by adding images inside posts. Like, some people use vector images and some others use text-based images where as I use stock images in my blog posts. Search for some public images and add them in your blog posts. Make sure that you are not using any copyrighted/licensed material as it is considered as plagiarism.
After All, It’s Content, The King
Even if you have been using an awesome design, simple English, attractive titles and headings, no one are going to read your blog if it has low quality content. Content is the thing that matters in every blog. A blog itself is writing down the ideas/thoughts/views or whatever. So maintaining a good quality of the content is essential. Concentrate on producing quality content. There are a lot of tutorials that can help you in improvind your writing skills.